IdentityTruth Identifies New Trends in Identity Theft

Warning to Businesses and Consumers on New Ways Criminals Are
Stealing Sensitive Information
WALTHAM, Mass.--(Business Wire)--
IdentityTruth, the leading provider of a new breed of services
to help consumers safeguard their privacy and identity, today
is issuing an alert to businesses and consumers on new trends
in identity theft. IdentityTruth`s statistics point to a continual
year-to-year increase in identity theft related crimes, indicating
that as criminals get more savvy, identity theft becomes easier to
perpetrate.

As more and more of our financial transactions take place online,
our laptops and desktops are loaded with incredibly sensitive
information - social security numbers, tax filings, banking
passwords, credit card numbers, medical records and more. This
manifests in an alarming trend, discovered by IdentityTruth- in
2009, reported cases of stolen computers have more than doubled
over 2008.

"Financial transactions are no longer limited to the personal
desktop computer, taking security beyond the desktop and into the
physical world. In addition, company employees are conducting
personal financial transactions at their workplace, and relying
on company firewalls and protection to keep their data safe,"
said Steven Domenikos, CEO of IdentityTruth. "Identity thieves are
continuously devising new schemes, and deploying new technologies
to perpetrate their crimes in every corner of where we work, play
and live."

Additional surprising trends uncovered by IdentityTruth`s research:

* Hacking is UP: Think that cryptic passwords and anti-virus
software keep you safe? Think again. Today`s identity thieves use
software that monitors keystrokes and sends passwords to remote
locations, and even devices that allow for remotely copying an
individual`s desktop within a certain range! IdentityTruth`s
data collected over the course of the year from all the reported
data breaches shows that cases of hacking have more than doubled
for 2009 (vs. 2008).

* Phishing is DOWN: There is a reason why you haven`t heard from
the Prince of Namibia in a while - IdentityTruth`s research points
to a significant decrease in phishing emails as thieves are finding
new, more effective ways to perpetrate fraud.

* Social Networking increases risk: Consumers regularly share
personal information - including date of birth, home addresses,
vacation dates and typical password retrieval prompts like
"pet`s name" and "city of birth"- on social networking sites,
and identity thieves are taking notice. As these sites have given
rise to an ocean of valuable personal data, IdentityTruth`s data
points to a 50% increase over the past year, in cases of
web-generated identity theft.

* Returning to the classics: IdentityTruth`s data points to a
100% increase in snail-mail based fraud - a special warning for
consumers who may be unassuming of low-tech tactics. Diverting
a person`s mail is a relatively easy way to acquire valuable
personal information.

Identity theft is America's fastest-growing crime. More than
70 million identities will be lost this year alone with as many
as 3 million social security numbers being stolen. Simple credit
monitoring is not enough - only 15% of identity theft is
credit-related (85% of identity fraud happens "outside" the
credit system). IdentityTruth has discovered suspicious
"identity events" for more than 1 out of 4 consumers who
subscribe to its service.

IdentityTruth`s unique Faster than Fraud technology combines
data from many different sources--going beyond simple
credit-based protection to deliver a more complete picture
of an individual`s identity risk.

The service continuously combines and analyzes any and all
information that is discovered specific to an individual
to detect suspicious activities, report possible fraud before
it happens and provide concrete next-steps to resolve a
problem that may arise.

About IdentityTruth

IdentityTruth isthe leading provider of a new breed of
service to help consumers safeguard their Privacy and
Identity. IdentityTruth`s proprietary technology
provides subscribers with advance notice of potential
identity fraud so they can take better control to stop it
before it becomes costly. IdentityTruth not only
detects--but can actually predict--possible problems,
and that is what makes IdentityTruth Faster than Fraud.
IdentityTruth is a privately-held, VC- funded company
headquartered in Waltham, Massachusetts. Investors
include Argonaut Ventures and Stata Venture Partners.
For more information, go to www.IdentityTruth.com or
call 781-684-1300.

Kel & Partners
Meagan J. Ellis, 617-904-9393, ext. 128
meagan@kelandpartners.com